SEO PAY is a digital financial platform that provides essential services for both individuals and businesses. The brief was to create a strong, professional visual identity with a modern, technology-oriented approach

The logo combines a three-dimensional shield/coin symbol with a contemporary serif typeface. The color palette — red, gold, and deep blue — reinforces the values of trust, security, and financial strength.

The result is a striking and versatile brand identity, perfectly suited to the fintech space and adaptable across both digital platforms and printed materials.