001Cars is an emerging automotive company aiming to revolutionize the car industry in Europe through a comprehensive platform for users and motor enthusiasts.

The goal was to create a logo that combined elegance, dynamism, and technology, reflecting both the passion for automobiles and the brand’s premium vision. The design needed to be adaptable across digital platforms, corporate materials, and future branding elements.

A classic aesthetic was chosen, featuring a profile illustration of a sports car paired with a custom typeface. The slogan “Driven by Passion” reinforces the brand’s emotional message. The palette of deep blue set against a gold background conveys exclusivity, trust, and a distinctly European character.

The result is a powerful and timeless visual identity that positions 001Cars as a brand ready to grow and connect with a modern, demanding audience.